Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)

by: Kamran Kashani · JeanPierre Jeannet · Jacques Horovitz · Sean Meehan · Adrian Ryans · Dominique Turpin · John Walsh

John Wiley & Sons · 2005

Ppb.

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ISBN: 978-0-470-01146-1

ISBN-10: 0-470-01146-7