Strategic Brand Management: International Edition: Building, Measuring, and Managing Brand Equity

Management

by Kevin Lane Keller

Prentice Hall International · 2007

Taschenbuch

details (UK).

details (Canada).

details (Germany).

details (France).

ISBN: 978-0-13-233622-2

ISBN-10: 0-13-233622-7
See also:
2003HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity
1997HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity