Strategic Brand Management

Strategic

by Kevin Lane Keller

Prentice Hall · 2002

Taschenbuch

details (UK).

details (Germany).

details (France).

ISBN: 978-0-13-110583-6

ISBN-10: 0-13-110583-3
See also:
2007HardcoverStrategic Brand Management (3rd Edition)
2002HardcoverStrategic Brand Management, Second Edition