Product Management (Mcgraw-Hill/Irwin Series in Marketing)

See also:
2001PaperbackProduct Management (McGraw-Hill/Irwin Series in Marketing)
Marketing

by: Donald Lehmann · Russell Winer

McGraw-Hill/Irwin · 2004

Hardcover

ISBN: 978-0-07-286598-1

ISBN-10: 0-07-286598-9