Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

See also:
2001PaperbackConsumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Behavior

by: J. Paul Peter · Jerry Olson

McGraw-Hill/Irwin · 2004

Hardcover

ISBN: 978-0-07-286487-8

ISBN-10: 0-07-286487-7