by: Roger A. Kerin · Eric N. Berkowitz · Steven W. Hartley · William Rudelius
McGraw-Hill/Irwin · 2002
Hardcover
ISBN: 978-0-07-282677-7
ISBN-10: 0-07-282677-0
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by: Roger A. Kerin · Eric N. Berkowitz · Steven W. Hartley · William RudeliusMcGraw-Hill/Irwin · 2002 Hardcover ISBN: 978-0-07-282677-7 ISBN-10: 0-07-282677-0 |
| See also: | ||
| 2008 | Hardcover | Marketing |
| 2007 | Paperback | Marketing, 8th edition (Paperback), Kerin, Hartley, Berkowitz, Rudelius |
| 2002 | Hardcover | Marketing |
