Principles of Advertising and IMC, 2nd Edition

Principles

by Tom Duncan

Hardcover

ISBN: 978-0-07-253774-1

ISBN-10: 0-07-253774-4

McGraw-Hill/Irwin · 2004

See also:
2004Unknown BindingPrinciples of Advertising & Imc (The McGraw-Hill/Irwin Series in Marketing)
2004PaperbackPrinciples of Advertising and IMC (The McGraw-Hill/Irwin series in marketing)
2004PaperbackPrinciples of Advertising and IMC: With AdSim CD-ROM
2004PaperbackPrinciples of Advertising and IMC (The McGraw-Hill/Irwin series in marketing)