| See also: | ||
| 1989 | Hardcover | Marketing Management: A Strategic Approach (The Irwin series in marketing) |
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by: John Mullins · Jr. Harper W Boyd · Orville C. Walker · Jean-Claude LarrecheMcGraw Hill Higher Education · 2004 Ppb. ISBN: 978-0-07-111169-0 ISBN-10: 0-07-111169-7 |