Marketing Management (International Edition)

See also:
1989HardcoverMarketing Management: A Strategic Approach (The Irwin series in marketing)
Management

by: John Mullins · Jr. Harper W Boyd · Orville C. Walker · Jean-Claude Larreche

McGraw Hill Higher Education · 2004

Ppb.

ISBN: 978-0-07-111169-0

ISBN-10: 0-07-111169-7