War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

by: Al Ries · Laura Ries Collins Business · March 2009 Hardcover details (USA). details (UK). details (Canada). details (Germany). details (France). ISBN: 978-0-06-166919-4 ISBN-10: 0-06-166919-9