Business Marketing Management: A Strategic View of Industrial & Organizational Markets (The Dryden Press Series in Marketing)

by: Michael D. Hutt · Thomas W. Speh Dryden Pr · 1997 Hardcover details (USA). details (UK). details (Canada). details (Germany). details (France). ISBN: 978-0-03-020633-7 ISBN-10: 0-03-020633-2